Car consumption becomes the focus of holiday consumption, and the market is showing a clear trend of recovery

During the National Day and Mid Autumn Festival holidays, with effective epidemic prevention and control measures and promotion of consumer policies in various regions, various car exhibitions were held intensively, and car consumption showed a hot trend, becoming the top priority of holiday consumption. Experts say that this trend will continue and accelerate the recovery of the automotive market. It is expected that the sales situation of the automotive market this year will be better than the expectations at the beginning of the year.

As the only top-level international automobile exhibition in the world in 2020, the just concluded 2020 Beijing International Auto Show almost includes all well-known domestic and foreign automobile brands. During the 5-day exhibition, a total of 785 vehicles were displayed, including 82 global first trains, attracting a total of 530000 visitors.

Not only the Beijing Auto Show, but also many domestic cities such as Suzhou and Shanghai have held corresponding auto shows during the National Day and Mid Autumn Festival. Although held almost simultaneously with the Beijing Auto Show and in a short period of time, the popularity of each auto show has not been affected at all, highlighting the booming domestic automotive market driven by policies such as promoting car consumption.

In addition, during the holiday period, many domestic cities such as Tianjin and Hangzhou also held various forms of car exhibitions, attracting numerous car manufacturers and consumers to visit. With the control of the epidemic and the promotion of various policies, the consumer demand in the domestic automobile market is rapidly exploding.

The promotion of automobile consumption policies in various regions has become an important reason for the booming automobile market. Jiangxi Province has launched electronic consumption vouchers with a total amount of 115 million yuan to attract citizens to consume, which will be used to subsidize citizens' car purchases, dining deductions, and shopping expenses. Other regions such as Guangdong, Gansu, Zhejiang, and Jiangsu have successively introduced various measures to promote holiday consumption, especially in the areas of automobiles and electronics. During the holiday period, car dealerships in many places were crowded with customers, and many stores completed a month's sales volume during the holiday period.

Shen Jinjun, President of the China Automobile Dealers Association, stated that since April this year, the market decline has gradually narrowed month by month, and for six consecutive months, the monthly production and sales have achieved year-on-year positive growth. The Chinese automobile market has clearly shown a V-shaped pattern. In the future, the trend of recovery in the domestic automobile market will continue.